Moving Toward 2000
The Coca-Cola Company began building its global network in
the 1920s. Now operating in nearly 200 countries and producing
hundreds of millions of servings a day, the Coca-Cola system
has successfully applied a simple formula on a global scale:
provide a moment of refreshment for a very small amount of
money-hundreds of millions of times a day.
The Coca-Cola Company and its network of bottlers comprise
the most sophisticated and pervasive production and distribution
system in the world. More than anything, that system is dedicated
people working long and hard to sell Coca-Cola, diet Coke,
Sprite, Fanta and other Company products. It is an Australian
father and son team who each week drive 7,000 kilometers through
"Down Under" wilderness, delivering Coca-Cola to
isolated pockets of consumers. It is a 73-year-old Filipino
who sells coldCoca-Cola in Ns towns market every day, refusing
to leave until he has sold at least 50 cases.
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This unique worldwide system has made The Coca-Cola Company
the world's premier soft drink enterprise. The Company sells
nearly half of all soft drinks consumed around the world.
No other company sells even half as much. As the system continues
to create a soft drink industry in developing markets, the
Company's position of leadership will continue to grow.
From Boston to Beijing, from Montreal to Moscow, Coca-Cola,
more than any other consumer product, has brought pleasure
to thirsty consumers around the globe. For more than a century,
Coca-Cola has created a special moment of pleasure for hundreds
of millions of people every day.
The history of Coca-Cola is a story of special moments. Moments
that originated in a three-legged brass pot in Dr. Pemberton's
backyard and have been multiplied billions of times around
the world. Moments made familiar and universal by Mr. Candler's
unique advertising and Mr. Woodruff's vision to put Coca-Cola
"within an arms reach of desire" Moments that today
make Coca-Cola the most ubiquitous consumer product in the
world. Each day, Coca-Cola strengthens its position as the
world's soft drink. Mflhons of times a day, people experience
a delicious, refreshing moment that only Coca-Cola can bring
them. Through more than a century of change and into a new
era that promises even more change, Coca-Cola remains a timeless
symbol of quality refreshment ... always.
The End
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