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The Chronicle of Coca-Cola

A GLOBAL BUSINESS
Part 2/2
Moving Toward 2000

The Coca-Cola Company began building its global network in the 1920s. Now operating in nearly 200 countries and producing hundreds of millions of servings a day, the Coca-Cola system has successfully applied a simple formula on a global scale: provide a moment of refreshment for a very small amount of money-hundreds of millions of times a day.
The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. More than anything, that system is dedicated people working long and hard to sell Coca-Cola, diet Coke, Sprite, Fanta and other Company products. It is an Australian father and son team who each week drive 7,000 kilometers through "Down Under" wilderness, delivering Coca-Cola to isolated pockets of consumers. It is a 73-year-old Filipino who sells coldCoca-Cola in Ns towns market every day, refusing to leave until he has sold at least 50 cases.


This unique worldwide system has made The Coca-Cola Company the world's premier soft drink enterprise. The Company sells nearly half of all soft drinks consumed around the world. No other company sells even half as much. As the system continues to create a soft drink industry in developing markets, the Company's position of leadership will continue to grow.
From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than a century, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day.
The history of Coca-Cola is a story of special moments. Moments that originated in a three-legged brass pot in Dr. Pemberton's backyard and have been multiplied billions of times around the world. Moments made familiar and universal by Mr. Candler's unique advertising and Mr. Woodruff's vision to put Coca-Cola "within an arms reach of desire" Moments that today make Coca-Cola the most ubiquitous consumer product in the world. Each day, Coca-Cola strengthens its position as the world's soft drink. Mflhons of times a day, people experience a delicious, refreshing moment that only Coca-Cola can bring them. Through more than a century of change and into a new era that promises even more change, Coca-Cola remains a timeless symbol of quality refreshment ... always.

The End



On every continent, in every climate, and in isolated locations like Tahiti, people enjoy Coca-Cola hundreds of millions of times a day.


The extraordinary success of the Coca-Cola system is due to dedicated people like this father and son team delivering Coca-Cola along the canals of Venice.


Ensuring the availability of Coca-Cola sometimes requires unusual distribution techniques. Coca-Cola is often distributed from Bangkok's floating markets by small boat.



Latin America has become one of the Company's most succesful markets. In Chile, for example, Coca-Cola is an integral part of daily refreshment.

The Chronicle of Coca-Cola

- Page index
- Cover page
- Birth of a refreshing idea
- The Candler era (part 1)
- The Candler era (part 2)
- A man named Woodruff (part 1)
- A man named Woodruff (part 2)
- A symbol of friendship
- Moving with the times
- A global business (part 1)
- A global business (part 2)

The Chronicle of Coca-Cola

- Page index
- Cover page
- Birth of a refreshing idea
- The Candler era (part 1)
- The Candler era (part 2)
- A man named Woodruff (part 1)
- A man named Woodruff (part 2)
- A symbol of friendship
- Moving with the times
- A global business (part 1)
- A global business (part 2)
 

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2007

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